One of the most profitable EA brands includes FIFA The soccer simulation which is released every year. While it's praised for its fun gameplay and high-tech graphics but the games have also been criticised due to its Ultimate Team mode. EA FC 24 Coins It's essentially an online version of FIFA which lets players construct their own "ultimate team" by purchasing boxes of loot. The packs can be obtained by grinding in-game currency, however the game keeps reminding players that the best method to make top-quality pulls is to invest real money to have more opportunities to play the game EA is affectionately calling "Surprise mechanics."

While frank in its wild goals and evident in its gaming mechanics, the FIFA Ultimate Team is nonetheless a profit-making opportunity for the game's publisher. As per industry analysts Daniel Ahmad, EA has generated more than $6 billion in revenues through FIFA Ultimate Team alone since 2015. In the fiscal year of 2023. FIFA Ultimate Team earned the record $1.49 billion and it has only increased in popularity even in the midst of EA had to defend its models of monetization in the aftermath of the devastating debut in Star Wars: Battlefront II.

In the past few years microtransactions have been under increasing scrutiny by industry analysts as well as world government. Games such as Star Wars: Battlefront II and FIFA are targeted at children. There's plenty of tales of children taking advantage of on their parent's credit cards, and accruing huge debts. Additionally, there are compulsive gaming addicts who are "whales," as they're known in the gaming industry. They can easily be manipulated to invest hundreds or thousands of dollars into a slot machine, whether it's in a real-life gambling establishment or concealed as a loot container. "Surprise mechanics," indeed.

EA's sports games appear to be inseparable from the criticisms often attributed to microtransactions, even though they're the most infuriating offenders. Maybe it's to do with games like Star Wars: Battlefront II appeal to EA Sports FC 24 Coins  gamers with core interests who are more knowledgeable about and less prone to different types of illicit microtransactions. Whatever the reason, EA must know it's just a matter of time before loot box games are regulated by more and more governments across the globe, yet the company's shortsightedness isn't a problem when FIFA games generate large profits in the short term.