Ultimate Team has been a fan-favorite game mode in EA Sports FC ever since it was integrated into the series a few years ago. FUT allows players to purchase cards and card packs in order to assemble a customized squad, EA FC 24 Coins and the popular EA Sports FC game mode has been an outstanding success for EA, making over $500.000.000 per year 3 years ago.

Today, Electronic Arts released its Team Of The Year card packs, allowing gamers to pick up limited edition card packs to try to get the year's most overpowered cards. While the best cards in EA Sports FC typically range from the high 80s to low 90s, some of the limited edition TOTY cards reach a rating of 99 - a level that simply won't be matched again in this year's iteration of EA Sports FC. Naturally, gamers want a chance to win them and have rushed to purchase these packs. But the odds aren't in their favor; each pack has less than a 1% chance to draw a TOTY player.

Even more problematic, EA Sports itself doesn't reveal the actual percentage chance. With the odds simply listed at less than 1%, the packs could have a 0.99% chance or 0.00001% chance - there's no way to know. EA Sports may be bowing to both consumer and legal pressure by showing the percentage range in the first place, but this kind of information seems purposefully obtuse.

A TOTY promo pack consisting of 12 players costs either 50.000 in-game coins or 1.000 EA Sports FC points (about $9.99 in value). It's a hefty price to pay for less than a 1% chance at the fabled cards, but many consumers are still buying their maximum pack allotment in the hopes that they'll luck out. Ripping open packs is a common source of entertainment for EA Sports FC streamers, with YouTubers like Bateson87 once spending thousands of dollars in the effort to get a single TOTY player. Once the money was gone, he still didn't have a TOTY player in his roster.

Electronic Arts was previously blasted for its microtransaction-pushing game design in Star Wars Battlefront 2. and FUT is largely the same. It's certainly possible to assemble an elite squad by getting in-game packs, but it would require unrealistic amounts of playtime combined with ludicrous amounts of luck. Yet, the addictive nature of playing a game of chance to win the cards has consumers returning - and that's why these card promotions will keep coming back, too.

Of course, players can also sell the cards in-game via a digital auction house. The cheapest TOTY Cristiano Ronaldo is currently going for 8.200.000 coins in-game. For reference, the average FUT game will net players about 500 coins. If one wants to buy the card without engaging in the marketplace for anything else, EA FC 24 Coins for sale  that's about 16.400 matches. Either way, spending millions of in-game coins is the only way to guarantee a TOTY card, and even then there are rival bidders to deal with.